Vive la French Liberté!
Etam was founded in 1916 by Max Linderman in Berlin, Germany. The first Etam shop in France opened in 1928 although it did not become a French company until 1963, when Setamile store brands decided to merge with Etam.
Etam specializes in Lingerie with a wide selection of high-quality bras and briefs but also has a stylish selection of ready to wear, pyjamas and sportswear. The philosophy of Etam apparel is to meet the needs of every woman who wants to dress stylishly and comfortably at the same time. Femininity, elegance, softness and affordability are the major components of the company’s success.
Etam opened its first store in Uzbekistan in May 2014.